Download PDF by CSI Global Education Inc.: Canadian Securities Course - Volume II (2010)

By CSI Global Education Inc.

ISBN-10: 1926694295

ISBN-13: 9781926694290

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Extra info for Canadian Securities Course - Volume II (2010)

Example text

The currency is an important secondary factor. DEFENSIVE INDUSTRIES These industries have relatively stable ROE. Since defensive industries tend to do relatively well during recessions, this category includes blue-chip and income stocks. These are actually overlapping categories. For example, the term blue-chip denotes shares of top investment quality companies, which maintain earnings and dividends through good times and bad. This record usually reflects a dominant market position, strong internal financing and effective management.

Company analysis is used to look at company-specific factors that can affect investment decisions. The approach involves looking at a company and deciding: Is it a good investment? Does it fit into an investment strategy? How will changes in specific or general economic or market factors affect the company? Are there In the on-line risk factors or strengths hidden in the financial statements not readily apparent after a quick review of the Learning Guide company? Is there more to the company than is reported in company press releases or news stories?

Earnings Statement Analysis The analysis of a company’s earnings tells the investor how well management is making use of the company’s resources. SALES A company’s ability to increase sales (or total revenues) is an important indicator of its investment quality. Clearly, sales growth is desirable while flat or declining sales trends are less favourable; high rates of growth are usually preferable to low or moderate rates of increase. The analyst will look for the reason for an increase, such as: • • • • • • • • • • • An increase in product prices An increase in product volumes The introduction of new products Expansion into a new geographic market (such as the United States) The consolidation of a company acquired in a takeover The initial contribution from a new plant or diversification program A gain in market share at the expense of competitors A temporary increase in sales due to a strike at a major competitor Aggressive advertising and promotion The favourable impact of government legislation on the industry An upswing in the business cycle With this knowledge, the analyst can isolate the main factors affecting sales and evaluate developments for their positive or negative impact on future performance.

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Canadian Securities Course - Volume II (2010) by CSI Global Education Inc.


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